Market Orientation in Emerging Firms : Towards a More Rigorous Understanding of Entrepreneurial Marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; Kessell, Andreas
Hershey, Pa : IGI Global (2010)
Fachzeitschriftenartikel
In: International journal of e-entrepreneurship and innovation
Band: 1
Heft: 4
Seite(n)/Artikel-Nr.: 1-21
Identifikationsnummern
- DOI: 10.4018/978-1-61520-597-4.ch003
- RWTH PUBLICATIONS: RWTH-CONV-068517