Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization, and Co-Creation, San Francisco, November 16 - 19, 2011

Raleigh, NC / [Lulu] (2012) [Proceedings]

Page(s): 89 S. : Ill.

Authors

Selected Authors

Chesbrough, Henry
Piller, Frank Thomas

Identifier

  • ISBN: 978-1-4716-3023-1
  • REPORT NUMBER: RWTH-CONV-108544