The Effect of Organizational and Cultural Antecedents on a Customer Prioritization Strategy in Times of Market Dynamism
Becker, Niels; Brettel, Malte
Reims, France (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-200723