The Effect of Organizational and Cultural Antecedents on a Customer Prioritization Strategy in Times of Market Dynamism

Reims, France (2011) [Contribution to a conference proceedings]

Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Authors

Selected Authors

Becker, Niels
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-200723