The Marketing-Finance Interface and Innovation
Waschto, Andreas; Brettel, Malte
Lisbon : ISCTE Business School (2012)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-200731