Interaction Orientation and Its Influence On Performance : A Three Country Comparison
Thalmann, Julia Kristin; Brettel, Malte
Reims, France (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-200737