Time Lags and Synergies of Online Advertising - Using Interactive ad Channels to attract Existing and New Customers : Using Interactive ad Channels to attract Existing and New Customers

Reims, France (2011) [Contribution to a conference proceedings]

Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Authors

Selected Authors

Becker, Niels
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-200740