Sales Integration and Its Performance Effects in New Product Development : The Moderating Role of Innovativeness
Brettel, Malte; Waschto, Andreas
Chicago (2012)
Beitrag zu einem Tagungsband
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-200760