Sales Integration and Its Performance Effects in New Product Development : The Moderating Role of Innovativeness

Chicago (2012) [Contribution to a conference proceedings]

Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2012, Chicago, USA

Authors

Selected Authors

Brettel, Malte
Waschto, Andreas

Identifier

  • REPORT NUMBER: RWTH-CONV-200760

Sources