The Market Orientation - Learning Orientation Interface : An Empirical Analyses of the Moderating Effect of Competitive and Dynamic Market Environments
Becker, Niels; Brettel, Malte
San Francisco (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-201125