A Five-country Study on the Curvilinear Performance Consequences of Responsive and Proactive Marketing Orientation

Reims, France (2011) [Contribution to a conference proceedings]

Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Authors

Selected Authors

Oswald, Monika
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-201137