Does Corporate Social Responsibility foster Marketing Capabilities? : An International Perspective

San Francisco (2011) [Contribution to a conference proceedings]

Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Authors

Selected Authors

Engelen, Andreas
Brettel, Malte
Flatten, Tessa Christina
Schmidt, Susanne

Identifier

  • REPORT NUMBER: RWTH-CONV-201271