Time Lags and Synergies of Online Advertising
Breuer, Ralph; Brettel, Malte
Reims, France (2011)
Beitrag zu einem Tagungsband
In: 15th Biannual World Marketing Congress : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World ; Reims, Champagne, France, July 19-23, 2011
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-201659