Time Lags and Synergies of Online Advertising

Reims, France (2011) [Contribution to a conference proceedings]

15th Biannual World Marketing Congress : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World ; Reims, Champagne, France, July 19-23, 2011

Authors

Selected Authors

Breuer, Ralph
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-201659