Sales Department Integration and New Product Development : The Moderating Role of Innovativeness

Brettel, Malte; Waschto, Andreas

Lisbon : ISCTE Business School (2012)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita