Customer co-creation: moving beyond market research to reduce the risk in new product development
Piller, Frank Thomas; Lindgens, Evalotte
Oxford [u.a.] : WP, Woodhead Publ. (2012)
Buchbeitrag, Beitrag zu einem Tagungsband
In: New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute
Seite(n)/Artikel-Nr.: 175-189
Identifikationsnummern
- DOI: 10.1533/9780857095190.2.175
- RWTH PUBLICATIONS: RWTH-CONV-202052