Customer Satisfaction-Based Mispricing : Looking Beyond Portfolios
Brendel, Christian; Brettel, Malte
San Francisco (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-202198