How does Key Customer Focus moderate Market-Based Organizational Learning? : An Empirical Analyses under the Specific Consideration of Product Commoditization

San Francisco (2011) [Contribution to a conference proceedings]

Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Authors

Selected Authors

Becker, Niels
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-202201