Buying Center Roles in B2B (Price) Negotiations : Evidence from the German Chemical Industry
Kunter, Marcus; Moosmayer, Dirk C.; Siems, Florian
Lyon, France (2009)
Contribution to a conference proceedings
In: 2nd European Workshop on B2B Marketing, Lyon, 2009
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-202231