Analyzing the Mediating Effect of Learning Orientation on the Relationship of Marketing Orientation and Company Performance in Times of Market Turbulence

Reims, France (2011) [Contribution to a conference proceedings]

Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Authors

Selected Authors

Becker, Niels
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-CONV-202365