Customer Co-Creation : Open Innovation with Customers ; A typology of methods for customer co-creation in the innovation process
Göttingen / Univ.-Verl. Göttingen (2011) [Buchbeitrag]
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)
Seite(n): 31-62
Autorinnen und Autoren
Autorinnen und Autoren
Piller, Frank Thomas
Ihl, Jan Christoph
Vossen, Alexander
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-109641