Customer Co-Creation : Open Innovation with Customers ; A typology of methods for customer co-creation in the innovation process

Piller, Frank Thomas; Ihl, Jan Christoph; Vossen, Alexander

1. edition. [Aufl.]. - Göttingen : Univ.-Verl. Göttingen (2011)
Buchbeitrag

In: New forms of collaborative innovation and production on the internet : an interdisciplinary perspective / Volker Wittke and Heidemarie Hanekop (eds.)
Seite(n)/Artikel-Nr.: 31-62