Short- and long-term Effects of Online Advertising : Differences between New and Existing Customers
Breuer, Ralph; Brettel, Malte
Bingley : Emerald (2012)
Fachzeitschriftenartikel
In: Journal of research in interactive marketing
Band: 26
Heft: 3
Seite(n)/Artikel-Nr.: 155-166
Identifikationsnummern
- DOI: 10.1016/j.intmar.2011.12.001
- RWTH PUBLICATIONS: RWTH-CONV-142680