Generating sales while providing service : A study of customer service representatives' ambidextrous behavior
Jasmand, Claudia; Blazevic, Vera; de Ruyter, Ko
Chicago, Ill : Publications Group of the American Marketing Association (2012)
Fachzeitschriftenartikel
In: Journal of marketing
Band: 76
Heft: 1
Seite(n)/Artikel-Nr.: 20-37
Identifikationsnummern
- DOI: 10.1509/jm.10.0448
- RWTH PUBLICATIONS: RWTH-CONV-079127