How the personality of a brand impacts the perception of different dimensions of quality

Basingstoke / Palgrave Macmillan (2012) [Journal Article]

The journal of brand management
Volume: 20
Issue: 1
Page(s): 52-64

Authors

Selected Authors

Clemenz, Julian
Brettel, Malte
Möller, Timo Ewald

Identifier

  • REPORT NUMBER: RWTH-CONV-079266