Turning Friends into Customers? The Impact of Employee Referral Programs on Referral Likelihood

Wentzel, Daniel; Schmitz, Christian

Istanbul (2013)
Abstract, Contribution to a conference proceedings

In: EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ Baş
Page(s)/Article-Nr.: 219-219


  • Chair of Marketing [812310]