Multidimensional Scaling of Visual Design: An Objective Approach of Determining Similarities

Landwehr, Jan R.; Wentzel, Daniel

Valencia (2014)
Abstract, Contribution to a book, Contribution to a conference proceedings

In: EMAC 2014 : European Marketing Academy ; 43rd annual conference 2014 ; paradigm shifts and interactions ; Valencia, June, 3-6 ; conference proceedings / Ed.: Enrique Bigné, EMAC 2014 Conference Chair
Page(s)/Article-Nr.: 136-136

Institutions

  • Chair of Marketing [812310]

Identifier

Sources