Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings

Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; Tomczak, Torsten

Istanbul (2013)
Abstract, Beitrag zu einem Tagungsband

In: EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ Baş
Seite(n)/Artikel-Nr.: 407-408