Avoiding the NIH-syndrome in research and development: A cognitive dissonance perspective

Papen, Marie-Christin; Antons, David; Moosmayer, Dirk C.; Siems, Florian; Piller, Frank Thomas

Turlock : International Academy of Business & Economics (IABE) (2013)
Journal Article

In: Journal of academy of business and economics
Volume: 13
Issue: 3
Page(s)/Article-Nr.: 159-170