Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas

Chicago, Ill / Publications Group of the American Marketing Association (2013) [Fachzeitschriftenartikel]

Journal of marketing
Band: 77
Ausgabe: 5
Seite(n): 92-107

Identifikationsnummern