GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera (Corresponding author); Wiertz, Caroline; Cotte, June; de Ruyter, Ko; Keeling, Debbie Isobel

Bingley : Emerald (2014)
Fachzeitschriftenartikel

In: Journal of research in interactive marketing
Band: 28
Heft: 2
Seite(n)/Artikel-Nr.: 87-100