Mass-Customization Service Encounters : the Influence of the Co-Design Process Structure on Performance

Cham / Springer (2014) [Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization – Towards New Frontiers / edited by Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps
Page(s): 487-504



Oversohl, Miriam
Wellige, Moritz