Strategic Pricing Decisions as Cornerstones for Successful Marketing Management : An Empirical Study on Technology-Based SMEs
Möller, Timo Ewald; Brettel, Malte
Cham : Springer (2015)
Contribution to a book, Contribution to a conference proceedings
In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson
Page(s)/Article-Nr.: 130-130
Identifier
- DOI: 10.1007/978-3-319-10864-3_70
- RWTH PUBLICATIONS: RWTH-CONV-206857