Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior
Hild, Sebastian; Brettel, Malte
Cham : Springer International Publishing (2015)
Contribution to a book, Contribution to a conference proceedings
In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr
Page(s)/Article-Nr.: 155-155
Identifier
- DOI: 10.1007/978-3-319-10864-3_84
- RWTH PUBLICATIONS: RWTH-2015-05210