Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior
Cham / Springer International Publishing (2015) [Contribution to a book, Contribution to a conference proceedings]
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr
Page(s): 155-155
Authors
Authors
Hild, Sebastian
Brettel, Malte
Identifier
- DOI: 10.1007/978-3-319-10864-3_84
- REPORT NUMBER: RWTH-2015-05210