Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior

Cham / Springer International Publishing (2015) [Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr
Page(s): 155-155

Authors

Authors

Hild, Sebastian
Brettel, Malte

Identifier