Antecedents To Pricing Strategy : Factors Driving The Selection Of Pricing Strategy For New Products or Services Of Technology-Based New Ventures

Cham ; s.l / Springer International Publishing ; Imprint: Springer (2015) [Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference / edited by Dawn R. Deeter-Schmelz
Page(s): 117-117



Kaiser, Jonas Jan Boris
Brettel, Malte