Does Your Online Advertising Work for Every Consumer? : Measuring Age-Related Advertising Effectiveness in an Internet Company

Cham ; s.l / Springer International Publishing ; Imprint: Springer (2015) [Buchbeitrag, Beitrag zu einem Tagungsband]

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference / edited by Dawn R. Deeter-Schmelz
Seite(n): 143-143