Does Your Online Advertising Work for Every Consumer? : Measuring Age-Related Advertising Effectiveness in an Internet Company

Cham ; s.l / Springer International Publishing ; Imprint: Springer (2015) [Contribution to a book, Contribution to a conference proceedings]

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference / edited by Dawn R. Deeter-Schmelz
Page(s): 143-143

Authors

Authors

Grassmann, Johannes
Brettel, Malte

Identifier