Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation
Amsterdam / Elsevier (2016) [Journal Article]
International journal of research in marketing
Volume: 33
Issue: 4
Page(s): 767-779
Authors
Selected Authors
Jäger, Nikolai Alexander
Zacharias, Nicolas A.
Brettel, Malte
Identifier
- DOI: 10.1016/j.ijresmar.2016.01.006
- REPORT NUMBER: RWTH-2016-04059