Customer Integration - A Critical Case-supported Observation of the Risks of a Marketing Trend
Ballendat, Mareike; Hütten, Antje; Antons, David; Niemand, Thomas; Siems, Florian U.
Turlock : International Academy of Business & Economics (IABE) (2015)
Fachzeitschriftenartikel
In: Journal of the Academy of Business & Economics
Band: 15
Heft: 3
Seite(n)/Artikel-Nr.: 143-149
Identifikationsnummern
- DOI: 10.18374/JABE-15-3.19
- RWTH PUBLICATIONS: RWTH-CONV-210858