Customer Integration - A Critical Case-supported Observation of the Risks of a Marketing Trend

Ballendat, Mareike; Hütten, Antje; Antons, David; Niemand, Thomas; Siems, Florian U.

Turlock : International Academy of Business & Economics (IABE) (2015)
Fachzeitschriftenartikel

In: Journal of the Academy of Business & Economics
Band: 15
Heft: 3
Seite(n)/Artikel-Nr.: 143-149