Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity

Aachen (2016) [Dissertation / PhD Thesis]

Page(s): xi, 226 Seiten : Diagramme

Authors

Authors

Stradner, Michael Alexander

Advisors

Brettel, Malte
Paluch, Stefanie

Identifier

  • REPORT NUMBER: RWTH-2017-00075