Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study

Roberts, Deborah L. (Corresponding author); Piller, Frank Thomas; Lüttgens, Dirk

Oxford / Wiley-Blackwell (2016) [Fachzeitschriftenartikel]

The journal of product innovation management : JPI
Band: 33
Ausgabe: S1
Seite(n): 117-135