Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study

Oxford / Wiley-Blackwell (2016) [Journal Article]

The journal of product innovation management : JPI
Volume: 33
Issue: S1
Page(s): 117-135


Selected Authors

Roberts, Deborah L.
Piller, Frank Thomas
Lüttgens, Dirk