Disagreement in Online Ratings: The Effects of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality Perceptions

Küsgen, Sarah (Corresponding author); Köcher, Sören; Paluch, Stefanie

Cham : Springer International Publishing (2016)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / edited by Luca Petruzzellis, Russell S. Winer
Seite(n)/Artikel-Nr.: 271-272

Einrichtungen

• [816520]
• [812920]