Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-related Shopping Behavior

Schellong, Daniel; Kemper, Jan; Brettel, Malte

Beitrag zu einem Tagungsband (ResearchPaper)

In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, June 5-10, 2017, Guimarães, Portugal, proceedings
Seite(n)/Artikel-Nr.: 1-15