The Power of Online Customer Reviews in Fashion E-Commerce - An Empirical Analysis Across Categories and Brands
(2017) [Beitrag zu einem Tagungsband]
ECIS 2017 Proceedings : [Twenty-Fifth European Conference on Information Systems (ECIS), Guimarães, Portugal]
Seite(n): 438-453
Autorinnen und Autoren
Autorinnen und Autoren
Kemper, Jan
Identifikationsnummern
- REPORT NUMBER: RWTH-2017-04158