The Power of Online Customer Reviews in Fashion E-Commerce - an Empirical Analysis Across Categories and Brands
Lohse, Tobias Maximilian; Kemper, Jan; Brettel, Malte
(2016)
Beitrag zu einem Tagungsband
In: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Atlanta, GA, USA]
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-2017-05064