The Power of Online Customer Reviews in Fashion E-Commerce - an Empirical Analysis Across Categories and Brands

Lohse, Tobias Maximilian; Kemper, Jan; Brettel, Malte

(2016)
Contribution to a conference proceedings

In: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Atlanta, GA, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]