The Power of Online Customer Reviews in Fashion E-Commerce - an Empirical Analysis Across Categories and Brands

(2016) [Contribution to a conference proceedings]

[American Marketing Association (AMA), Summer Marketing Educators’ Conference, Atlanta, USA]

Authors

Selected Authors

Lohse, Tobias
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-05064