What Drives Product Return Behavior of Online Customers Across Cultures? : The Influence of Cultural Values in an Application of the Theory of Planned Behavior

(2016) [Contribution to a conference proceedings]

[EURAM 2016, 2016-06-01 - 2016-06-04, Paris, France]

Authors

Selected Authors

Zhu, Jingnan

Identifier

  • REPORT NUMBER: RWTH-2017-05087