Do You Exactly Know Why You Want to Buy This? Towards a Model of Post-purchaseSatisfaction and Product Returns in Online Retailing

(2015) [Contribution to a conference proceedings]

[American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, USA]

Authors

Selected Authors

Hellemann, Niklas J.
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-05108