Comparing the segmentation bases personal values, fashion attitudes and online shoppingattitudes towards consumer purchase behavior in online fashion retail

Scheuffelen, Stefan; Kemper, Jan; Brettel, Malte

(2015)
Contribution to a conference proceedings

In: [American Marketing Association (AMA), Summer Marketing Educators’ Conference, Chicago, IL, USA]

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]