The Relevance of Corporate Reputation for Customers : An Empirical Study on Reputation Awards, Media Coverage, and Customer Brand Perception
Stradner, Michael; Brettel, Malte
Bari (Italy) (2015)
Beitrag zu einem Tagungsband
In: Academy of Marketing Science (AMS) World Marketing Congress
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-213454